One of the biggest thing that I took away from these videos, was how major typography is to graphic design. It was interesting to me that both designers took it into great account. I recall Sean mentioning that in the hiring process, typography and it's use in the designers portfolio was one of the first things he looked at. I also found it interesting Margo Chase and her firm would create custom type faces for a lot of their clients, that way they have a one of a kind font that cannot be duplicated (until she sells it on her other website gravy).
The other design factor that stuck out at me was how much research really goes into some projects. I knew some research went into design but I never realized how much time was spent in that area alone. Margo's firm would create a whole profile of the ideal customer of the brand and they would design off that, giving them a clearer understanding of the brand, it's market, goals etc. I thought it was brilliant and very cool to see.
I really enjoyed the Lynda videos on Sean Adams and Margo Chase, I thought it gave a great look into two well established designers and their creative processes, concepts, and opinions on graphic design.
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